Shade-grown for 30 days
Stone-milled ceremonial matcha from Nishio, Aichi, with natural sweetness, vibrant colour, and a smooth finish that invites a slower, more intentional way to drink matcha.
Why Matcha AM
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30 Days Shaded
Leaves are shaded before harvest to develop deeper umami, natural sweetness, and the vibrant green colour prized in ceremonial matcha.
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Stone-Milled
Stone-milled to an ultra-fine powder for a smooth, balanced cup with rich flavour and minimal bitterness.
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Sealed for Freshness
Protected from light, air and moisture in a premium barrier pouch with an oxygen absorber to preserve flavour, aroma and vibrant colour.
Our Matcha
Stone-milled ceremonial matcha from Aichi. Rich umami, natural sweetness and a smooth finish for a slower, more intentional daily ritual.
Preparation
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① Add Matcha
Sift 2–3 g of matcha into your bowl.
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② Add Water
Pour 40–60 ml of water heated to 70–80°C.
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③ Whisk
Whisk in a zig-zag motion until smooth and frothy.
Enjoy immediately for the freshest flavour.
Taste Profile
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Rich Umami
The savoury depth that gives ceremonial matcha its full-bodied character.
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Natural Sweetness
Developed through 30 days of shading before harvest, reducing bitterness and enhancing sweetness.
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Smooth Finish
Stone-milled into an exceptionally fine powder for a silky texture and clean finish.
Frequently Asked Questions
Where is your matcha grown?
Our ceremonial matcha is sourced from the first harvest in Aichi, Japan, and carefully selected for its vibrant colour, smooth texture and rich umami.
Is it ceremonial grade?
Yes. Matcha AM offers premium ceremonial grade matcha crafted for daily enjoyment, with a naturally smooth and balanced flavour.
How should I prepare it?
Sift 2–3 g of matcha into a bowl, add 40–60 ml of water heated to 70–80°C and whisk in a zig-zag motion until smooth and frothy.
Can I drink it with milk?
Absolutely. While traditionally enjoyed with water, Matcha AM also pairs beautifully with steamed milk for a smooth matcha latte.
How should I store it?
Store in a cool, dry place away from direct sunlight. Reseal the pouch tightly after each use to preserve freshness.
How many servings are in one pouch?
Each 40 g pouch provides approximately 20 servings when prepared using 2 g of matcha per cup.